Strong Business. Invisible Story.
Many local service businesses have done the hard work:
- • Invested in staff, training, vehicles, or equipment
- • Expanded services or coverage areas
- • Supported local schools, nonprofits, or neighborhood events
Yet when someone looks them up online, they still see:
- • A basic listing with a logo and phone number
- • A few reviews, but no real story or recent updates
In a crowded market, an invisible story gets overlooked — even when the business behind it is excellent.
Look “In the News,” Not Lost in the Listings
A clear announcement and consistent message instantly change how your business is perceived. Instead of looking static, you look like you have momentum.
- • Active and current: a recent, relevant announcement people understand in seconds
- • Recognizable: a simple story about who you serve and what’s new
- • Trust-building: you look like a business that’s paying attention and continually improving
That’s what the Local Maps PR Engine is built to support — a grounded, credible way to show what’s actually happening in your business.
The Local Maps PR Engine Campaign
A structured PR and outreach package that turns your next update — big or small — into a press-ready story supported by practical assets you can actually use.
Instead of “just another listing,” you present a clear, news-style message across Google Business Profile, social channels, and direct outreach.
A Clear Story and the Assets to Share It
1. Story & Angle Session
A focused intake and short working session to define what you want to bring forward:
- •New service, program, or membership
- •Expansion, anniversary, or partnership
- •Refined focus or specialty
The goal is a specific, locally-relevant angle that feels accurate and real.
2. News-Style Press Release
A professional press release written in formal news style, including:
- •Local headline and subheadline
- •Clear opening summary (who, what, where, when, why)
- •Quotes you can stand behind
- •A simple boilerplate you can reuse
3. Matching GBP & Social Posts
Copy-and-paste posts that echo the same story:
- •1 Google Business Profile post
- •2–3 short posts for Facebook, Instagram, or X
- •Light calls-to-action that fit your comfort level
4. Outreach Templates & Checklist
Simple tools to help you share the story:
- •Cold email and follow-up variations
- •Short DM-sized versions for social platforms
- •A one-page distribution checklist and reminder list
These are templates and guidance — you choose who to contact and how often to follow up.
Designed for Real Local Businesses
A Good Fit If You:
- ✔Run or represent a real local service business with customers and a track record
- ✔Want professional-quality messaging without doing all the writing yourself
- ✔Can answer a few questions and review drafts
Not a Fit If You:
- ✘Want guaranteed media features, rankings, or revenue
- ✘Are looking for hype or exaggerated claims
- ✘Prefer to stay completely hands-off
Clear Messaging. Realistic Promises.
This campaign is about clarity and positioning — not magic switches.
It does not guarantee:
- •Media coverage or placements
- •Search rankings, specific traffic numbers, or revenue
What you do receive:
- •Professional, news-style messaging tailored to your business
- •Assets you can use across multiple channels
- •A simple, practical plan for sharing your story
Every market behaves differently. Results will always vary. The focus is on helping you show up more clearly and credibly where it matters.
Get Your Free Local Visibility Snapshot
See how your business really appears online — in one clear, simple, practical page.
Most local service businesses have:
- •A good reputation
- •A strong operation
- •Real milestones worth talking about
…but still appear online as just another listing.
The Local Visibility Snapshot shows you:
- ✔Whether your story is visible
- ✔Whether you look active or outdated
- ✔Your trust and credibility signals
- ✔What customers actually see
- ✔Your clearest potential “news-style” angle
Delivered in 24–48 hours.
No pressure. No commitments.
Just clarity.
If Your Business Has a Story Worth Telling, Let’s Make It Easier to See
If you’d like to explore whether a Local Maps PR Engine campaign fits your situation, the next step is straightforward.
Connect with Chanler
Chanler
Local PR & Campaign Strategy
Email: chanler.net@gmail.com
Booking link: https://calendly.com/chanler-biz/book-an-intro-call
Disclaimer: Nothing on this page constitutes legal, financial, or professional guarantees of outcome. All examples and descriptions are for illustration only. Every business and market is different, and results will always vary.